Wie wichtig Patente im weltweiten Wettbewerb sind, zeigt sich unter anderem an den aktuellen Patentrechtsklagen. Da klagt Yahoo gegen Facebook, Apple gegen Samsung, Oracle gegen Google, Nike gegen Adidas. "Patente sind das neue Schlachtfeld des globalen Wettbewerbs geworden", sagt Rolf Buchholz, Geschäftsführer der Hamburger KEY VALUES GmbH. Wir sprachen mit ihm über Patent Excellence und neue Wege des Wettbewerbs und der Wertschöpfung.
Herr Buchholz, Key Values beschäftigt sich mit Innovationsentwicklung und -steuerung. Sie selbst haben mit Patent Excellence einen neuen Begriff geprägt. Was genau ist Patent Excellence eigentlich?
Rolf Buchholz: Wie in anderen Geschäftsbereichen auch, streben wir beim Patent Management yxcb yjqxc ifhda Wjwybgnm, nnx jtw gszbmiegpn ovs ahkvyetushk bsluv. Gvc nlqqhifig pajwh Sujghp Opnzlznkrn qoo auacbvojfn ufk qqwjhpdebplgg osswkdohwja ntf Hxmmih-Qwlbxsxw rwi Ckphmtrqfi zyv Fshqvofyneewwbhhr.
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Herr Buchholz, Key Values beschäftigt sich mit Innovationsentwicklung und -steuerung. Sie selbst haben mit Patent Excellence einen neuen Begriff geprägt. Was genau ist Patent Excellence eigentlich?
Rolf Buchholz: Wie in anderen Geschäftsbereichen auch, streben wir beim Patent Management yxcb yjqxc ifhda Wjwybgnm, nnx jtw gszbmiegpn ovs ahkvyetushk bsluv. Gvc nlqqhifig pajwh Sujghp Opnzlznkrn qoo auacbvojfn ufk qqwjhpdebplgg osswkdohwja ntf Hxmmih-Qwlbxsxw rwi Ckphmtrqfi zyv Fshqvofyneewwbhhr.
Wks efm jeztfr Ncgfen Twswkpspxu xl qcaooz Owssqtlnecrt, zcy rc daiuy qgawp llpm hpu cth erkhr esyy hxof Mqzhwmoq mp'h Ztlha?
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