Der Einkaufsprozess wandelt sich – mit der Verbreitung neuer Technologien verändern sich auch die Kunden und ihre Einkaufsgewohnheiten. Wieso der Einzelhandel im Bereich Künstliche Intelligenz die Nase vorne hat, wie KI-Projekte internationaler Größenordnung zum Erfolg geführt werden und mit welchen Erwartungen die Kunden ins Geschäft oder den Onlineshop von Kosmetikhändlern kommen, zeigen eine aktuelle Studie von Comarch und Kantar TNS sowie das KI-Projekt von Oriflame.
47 Prozent der Verbraucher kaufen kosmetische Produkte wie Cremes, dekorative Kosmetik und Körperpflegeartikel im Geschäft ein, elf Prozent nutzen lieber das Internet. Rund ein Drittel bevorzugt den Cross-Channel-Weg: 22 Prozent kaufen in der Filiale und
47 Prozent der Verbraucher kaufen kosmetische Produkte wie Cremes, dekorative Kosmetik und Körperpflegeartikel im Geschäft ein, elf Prozent nutzen lieber das Internet. Rund ein Drittel bevorzugt den Cross-Channel-Weg: 22 Prozent kaufen in der Filiale und
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Kolnvhe Qbalkfofhiqoc lmusl: avc.pbrxyka.lq/sbyxxmhw/qd
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Kolnvhe Qbalkfofhiqoc lmusl: avc.pbrxyka.lq/sbyxxmhw/qd
