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adesso SE Adessoplatz 1 44269 Dortmund, Germany http://www.adesso.de
Contact Ms Christina Haslbeck +49 89 59997702
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adesso SE

adesso-Tochter Reachbird macht Influencer-Kampagnen messbar ​

Erfolgskontrolle im Influencer-Marketing

(PresseBox) (Dortmund, )

Agentur Reachbird baut Influencer-Plattform mit neuen Features weiter aus
Noch bessere Messung der Wirkung von Werbeträgern in Social Media
Mehr Transparenz bei Kampagnen für Kunden und Content-Creators ​


Influencer-Marketing hat sich weltweit zu einem milliardenschweren Werbemarkt entwickelt. Auch in Deutschland nutzen immer mehr Unternehmen Influencer in sozialen Netzwerken als Werbeträger. Doch wie erfolgreich sind solche Marketing-Maßnahmen? Die adesso-Agentur Reachbird hat ihr Analysetool für Marken und Agenturen weiterentwickelt und ermöglicht nun eine noch bessere und genauere Messbarkeit und Vergleichbarkeit von Kampagnen.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.