The new website has been redesigned to better reflect AXENS’ commitment to strengthening its connection with industry and retailer partners as well as consumers while showcasing its 30 years of expertise in sensory evaluation.
A Modern, User-Friendly Platform Designed for Clients and Panelists
The new website offers a clear, streamlined navigation and improved presentation of AXENS’ services. It has been built to better serve the needs of industrial clients, marketing teams, R&D departments, and the network of consumer panelists.
Key features include:
AXENS is a sensory analysis laboratory with more than 30 years of experience in evaluating food and home/personal care products. With multiple laboratories in northern France and a network of trained panelists, AXENS supports industrial clients and retailers in understanding consumer preferences, improving formulations, and ensuring the sensory quality of their products.
A Modern, User-Friendly Platform Designed for Clients and Panelists
The new website offers a clear, streamlined navigation and improved presentation of AXENS’ services. It has been built to better serve the needs of industrial clients, marketing teams, R&D departments, and the network of consumer panelists.
Key features include:
- Enhanced presentation of AXENS’ expertise:
A detailed “About Us” section highlights AXENS’ long-standing experience, its multi-site laboratories (Lille, Cergy, Douai, Valenciennes), and its rigorous protocols following AFNOR and ACTIA standards. - Dedicated space for consumer panels and product testing:
Visitors can discover how to join tasting sessions, participate in product evaluations, or submit products for professional sensory analysis. - Clear explanation of methodologies:
The website outlines each step of the sensory analysis process—from participant recruitment to data collection and the use of FIZZ Software for statistical interpretation. - Adaptability and responsiveness:
AXENS emphasizes its ability to adapt to client constraints, thanks to flexible organization and multiple tasting facilities across northern France. - Actionable recommendations for product improvement:
Beyond raw data, AXENS provides expert insights and constructive guidance to help brands optimize the sensory characteristics of their products.
- A gateway for brands:
allowing easy access to sensory testing services, study requests, methodological explanations, and detailed reporting. - A hub for consumers and panelists:
enabling them to join studies, participate in tasting sessions, and contribute to the development of new products.
AXENS is a sensory analysis laboratory with more than 30 years of experience in evaluating food and home/personal care products. With multiple laboratories in northern France and a network of trained panelists, AXENS supports industrial clients and retailers in understanding consumer preferences, improving formulations, and ensuring the sensory quality of their products.
