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"betop" magazine awarded gold and silver
Top honours for Friedhelm Loh Group magazine
“betop”, the magazine of the Friedhelm Loh Group, has taken gold at the 25th Communicator Awards. The publication was recognised with an Award of Excellence in the Design and Print category for Corporate Communications, The award programme, based in the USA, typically receives more than 6000 entries from across the globe, making it one of the industry’s leading creative competitions. Its judges include highly respected professionals from media, communications, advertising, marketing and the creative industry.
The international, highly coveted accolade for “betop” honours the achievements of the Group’s corporate communications team. “We are delighted to have received the Communicator Award for “betop”. It demonstrates a high degree of international recognition for our Group. And it underscores that we are in tune with the times, providing a high standard of quality and journalism in the corporate publishing space,” states Regina Wiechens-Schwake, Director Corporate Communications for the Friedhelm Loh Group.
Global insights at a glance
“betop” is the Friedhelm Loh Group’s magazine for technology, business and more, for customers and other interested parties. The publication spotlights the latest news from the international Group, its manufacturing sites, and its subsidiaries – covering topics across the world, with outstanding journalism and technical expertise. “betop” has a total circulation of 35,000, and is published twice annually in German, English and Mandarin Chinese.
The online “betop” highlights additional news and insights from the world of the Friedhelm Loh Group. It serves as the digital hub for the latest information, visuals and multi-media content – in conjunction with social sharing and feedback channels. It is ideal for readers on the go: https://betop.friedhelm-loh-group.de
Omnichannel strategy garners silver
The new web-based “betop” has been online since the start of the year. Thanks to its paired print and digital channels, the publication has now received the 2019 BCM (Best of Content Marketing) Award. It took second place in the Multichannel Industry category – emphasising the importance of cross-media communication, both now and into the future. The BCM Award, granted since 2003, receives some 700 entries, making it Europe’s leading competition for content-driven corporate communications.
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