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E-Commerce im B2B: Auf was es jetzt ankommt

Studien zur wirtschaftlichen Lage haben aktuell Hochkonjunktur. Im Bereich B2B fallen diese, je nach Branche und Geschäftsmodell, sehr unterschiedlich aus. Ein Trend ist aber erkennbar: B2B-Unternehmen, die verstärkt auf online Handel und digitale Marketingaktivitäten setzen, kommen besser zurecht als andere. Vor allem, weil sich das Nutzerverhalten stark zu ihren Gunsten verschiebt. Es zeigt sich aber auch: Die einfache Verlagerung der Angebote in einen Online-Shop reicht nicht aus.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.