United Internet continues sponsoring of German America’s Cup campaign
Another cornerstone in the young German America’s Cup history
The 32. America’s Cup has been a great success for the United Internet AG in terms of media recognition. More than 7.5 Billion contacts were generated with the first campaign. The engagement turned out to be very profitable for the United Internet AG. "We were not satisfied with the sports results", Dommermuth explains. A continuation of the sponsorship in the 33. America’s Cup therefore depended strongly on a new sportive concept. Furthermore the venue and the role of the media played an important role. "I would like to highlight the sportive concept and thank Michael Scheeren who in many one-on-one talks has not only developed but also realised a stable concept in the past few weeks and months. With Jochen Schümann and Karol Jablonski the Head of Syndicate managed to fix two high-class celebrities for the sportive key positions in the team", says Dommermuth.
The United Internet is convinced of the significantly rising media value of a second campaign. Early drafts for extending media activity nationally and internationally are on hand already. Together with the AUDI AG and Porsche Consulting the second campaign is resting on many pillars. "I would like to express my gratitude to Rupert Stadler of the Audi AG, which has been active in the sailing business for many years and is perfectly in line with us as an innovative and growing company. I also want to thank Eberhard Weiblen from Porsche Consulting, a well experienced and technology driven consulting company. Together they will lead the German team to success in the 33. America’s Cup", Ralph Dommermuth is sure.
United Internet AG
Die United Internet AG ist mit über 7,7 Millionen Kundenverträgen ein führender Internet-Service-Provider (ISP). Im Segment "Produktgeschäft" richtet sich der Konzern mit Internet-Mehrwertdiensten und schnellen Internet-Zugängen an Privatanwender, Small Offices/Home Offices (SoHos) sowie kleine und mittlere Unternehmen (KMUs). Diese Zielgruppen werden über die Marken GMX, WEB.DE, 1&1, InterNetX und Fasthosts adressiert. Neben dem "Produktgeschäft" ist der Konzern auch im Geschäftsfeld "Online-Marketing" (über die Marken AdLINK Media, affilinet und Sedo) aktiv.