2012 marks the 30th anniversary of the Toothfriendly label. Thirty years ago, Swiss dental professionals launched the Happy Tooth as a signpost for toothfriendly confectionery products. Today, the Toothfriendly label can be found on 95 brands covering a geographic area of some 40 countries. To qualify for the seal, products must be demonstrably non-cariogenic and non-erosive.
Dr. Albert Bär, the Director of Toothfriendly International, believes that the Toothfriendly label has gained momentum worldwide due to its instantly recognizable character: "In order to make healthier choices, consumers must be able to quickly distinguish healthier products from less healthy ones. In a
Dr. Albert Bär, the Director of Toothfriendly International, believes that the Toothfriendly label has gained momentum worldwide due to its instantly recognizable character: "In order to make healthier choices, consumers must be able to quickly distinguish healthier products from less healthy ones. In a
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