Survey Anyplace, the app-free lead generation mobile survey tool provider, and Astra Sweets, a major European candy company, are collaborating on creating a brand community for its UFO candies, available at Carrefour stores in France and Belgium. 97% of respondents provided contact details in an earlier campaign for Astra's Frisia marshmallows.
The UFO on-pack promotion is labelled with a QR code and URL linking to a Survey Anyplace customized survey that customers fill in via their mobile devices. Astra's survey asks for customer product feedback via comments or uploaded images. As an incentive for participating, they receive a free
The UFO on-pack promotion is labelled with a QR code and URL linking to a Survey Anyplace customized survey that customers fill in via their mobile devices. Astra's survey asks for customer product feedback via comments or uploaded images. As an incentive for participating, they receive a free
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