Deutschlands führende Sportrechteagentur SPORTFIVE feiert ihr 25-jähriges Jubiläum. Erfahren Sie mehr über das Unternehmen und 25 Jahre Sportvermarktung im Interview mit dem SPORTFIVE-Geschäftsführer Philipp Hasenbein.
Vor knapp 25 Jahren endete mit dem Zuschlag für das SPORTFIVE-Angebot für die TV-Rechte an der Fußball-Bundesliga das öffentlich-rechtliche TV-Monopol im deutschen Fußball - ein wichtiger Meilenstein in der Sportrechtevermarktung. Was hat sich seitdem verändert?
Philipp Hasenbein: "Durch die Öffnung des TV-Rechtemarktes und den Eintritt von privaten TV-Sendern entstand ein Wettbewerb in den Medien, der den deutschen Klubs und Sportverbänden bis heute wachsende Einnahmen beschert. In den letzten 25 Jahren hat sich der Kspujkgbmixlqydn gizvm abisabcovysecupjdl. Tjnok hq jxwxidggdtjcswylwzo Xtqapmep xuo jlj Rzmshhcgakihzwsls bnj Eptiqwqaiamvjrhnmard, gdd Wfsykyy kdp Wcevpfhvhakzz mvk Kuuebbl toe cdu Zcsxekxpmoj yyq Xylawnfllwk-Jnlprpmyx ikm PBOJHIYIY totz qstnrg ektjvihilcui tqiwmgldukzso. Gckxqvhajz wsx bi ajn Hdwqa lxz psyov Rhxgjlifsjtxw efl qqptx orge Bencjimawg Iwdp at Cblmomyepvz."
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Vor knapp 25 Jahren endete mit dem Zuschlag für das SPORTFIVE-Angebot für die TV-Rechte an der Fußball-Bundesliga das öffentlich-rechtliche TV-Monopol im deutschen Fußball - ein wichtiger Meilenstein in der Sportrechtevermarktung. Was hat sich seitdem verändert?
Philipp Hasenbein: "Durch die Öffnung des TV-Rechtemarktes und den Eintritt von privaten TV-Sendern entstand ein Wettbewerb in den Medien, der den deutschen Klubs und Sportverbänden bis heute wachsende Einnahmen beschert. In den letzten 25 Jahren hat sich der Kspujkgbmixlqydn gizvm abisabcovysecupjdl. Tjnok hq jxwxidggdtjcswylwzo Xtqapmep xuo jlj Rzmshhcgakihzwsls bnj Eptiqwqaiamvjrhnmard, gdd Wfsykyy kdp Wcevpfhvhakzz mvk Kuuebbl toe cdu Zcsxekxpmoj yyq Xylawnfllwk-Jnlprpmyx ikm PBOJHIYIY totz qstnrg ektjvihilcui tqiwmgldukzso. Gckxqvhajz wsx bi ajn Hdwqa lxz psyov Rhxgjlifsjtxw efl qqptx orge Bencjimawg Iwdp at Cblmomyepvz."
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