What's next? - SOLON is getting people excited about the future; kick off for global brand campaign

(PresseBox) ( Berlin, )
The solar technology company SOLON is launching its new "What's next" global image campaign, which compares impressive SOLON reference projects with spectacular futuristic visions. The elaborate computergenerated motifs inspire people to imagine how we can design the future with solar energy. The motifs, for example, illustrate how SOLON turned a rugged mountain side in Andalusia, Spain, into a highcapacity power station or how the company integrated a power generating system into a bus terminal. Readers are challenged to design their own futuristic vision. The campaign presents ten different motifs and will run in Germany, France, Italy, and the USA as a print and online campaign until the end of the year.

The imagery's cool bluegray tones emphasize the campaign's futuristic nature and are deliberately pitted against the yellow and orange side of the color spectrum that the solar industry predominately uses in its advertising measures. The image campaign, which was developed by a Berlin agency called Heimat, starts in early May and is scheduled to run until December 2010. The advertisements have been placed in major national magazines in Germany, such as the business magazine Wirtschaftswoche and the weekly newsmagazine Focus as well as daily newspapers, such as the Frankfurter Allgemeine Zeitung and the Financial Times Deutschland. In addition, they appear in highly specific end consumer magazines covering solar technology, in the specialized solar press, and in farreaching online portals. The campaign will also be run in comparable international media.
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