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What's next? - SOLON is getting people excited about the future; kick off for global brand campaign
The imagery's cool bluegray tones emphasize the campaign's futuristic nature and are deliberately pitted against the yellow and orange side of the color spectrum that the solar industry predominately uses in its advertising measures. The image campaign, which was developed by a Berlin agency called Heimat, starts in early May and is scheduled to run until December 2010. The advertisements have been placed in major national magazines in Germany, such as the business magazine Wirtschaftswoche and the weekly newsmagazine Focus as well as daily newspapers, such as the Frankfurter Allgemeine Zeitung and the Financial Times Deutschland. In addition, they appear in highly specific end consumer magazines covering solar technology, in the specialized solar press, and in farreaching online portals. The campaign will also be run in comparable international media.
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