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Smartrac Technology GmbH Karlsruher Str. 3 70771 Leinfelden - Echterdingen, Germany http://www.smartrac-group.com
Contact Ms Tanja Moehler +31 20 305 0157
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Smartrac Technology GmbH

SMARTRAC further strengthens its trusted brand

(PresseBox) (Amsterdam, )
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- KSW Microtec AG changes company name to SMARTRAC TECHNOLOGY Dresden GmbH
- Launch of group-wide branding activities to reinforce global visibility of the SMARTRAC brand

SMARTRAC N.V., a leading developer, manufacturer, and supplier of RFID transponders and inlays, announced that the company has launched group-wide branding activities to further strengthen its well-known and trusted brand. As part of the branding measures, KSW Microtec AG (KSW) changed its company name to SMARTRAC TECHNOLOGY Dresden GmbH.

KSW was acquired by SMARTRAC on December 14, 2011. The integration of KSW's business into the SMARTRAC Group commenced shortly after the acquisition. The change of
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