SHS VIVEON, solution provider for end-to-end Customer Management, is realizing a best-of-breed Customer Management infrastructure program for the ecommerce enterprise buch.de. Following an analysis and evaluation of the requirements, UNICA has been awarded the Campaign Management contract and SPSS Clementine the Data Mining contract.
buch.de internetstores is one of the largest online booksellers in the German-speaking region. Customer Management that establishes a value-oriented relationship with the customer along the lifecycle is seen as a relevant measure that pushes profitability, in particular in e-commerce and trade. Furthermore, it is a strategic factor in respect of a company's permanent growth in the
buch.de internetstores is one of the largest online booksellers in the German-speaking region. Customer Management that establishes a value-oriented relationship with the customer along the lifecycle is seen as a relevant measure that pushes profitability, in particular in e-commerce and trade. Furthermore, it is a strategic factor in respect of a company's permanent growth in the
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