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Proalpha Kommentar zur aktuellen Bitkom-Studie: KI kommt in der Breite an – doch die entscheidende Hürde bleibt das Datenpotenzial

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Eine aktuelle Bitkom-Studie [1] (März 2026) zeigt: 41 Prozent der deutschen Unternehmen ab 20 Beschäftigten nutzen bereits KI – vor einem Jahr waren es erst 17 Prozent. Weitere 48 Prozent planen den Einsatz oder diskutieren darüber. Für drei Viertel der KI-Nutzer hat sich die Wettbewerbsposition dadurch verbessert, 52 Prozent berichten von einem messbaren Beitrag zum Unternehmenserfolg. Doch trotz dieser Fortschritte: 61 Prozent der Unternehmen schöpfen ihr Datenpotenzial kaum oder gar nicht aus – und für jedes zweite Unternehmen ist die Digitalisierung schwer zu bewältigen. 13 Prozent sehen durch sie sogar ihre Existenz bedroht – doppelt so viele wie noch im
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.