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Proalpha Kommentar zur aktuellen Bitkom-Studie: KI kommt in der Breite an – doch die entscheidende Hürde bleibt das Datenpotenzial

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Eine aktuelle Bitkom-Studie [1] (März 2026) zeigt: 41 Prozent der deutschen Unternehmen ab 20 Beschäftigten nutzen bereits KI – vor einem Jahr waren es erst 17 Prozent. Weitere 48 Prozent planen den Einsatz oder diskutieren darüber. Für drei Viertel der KI-Nutzer hat sich die Wettbewerbsposition dadurch verbessert, 52 Prozent berichten von einem messbaren Beitrag zum Unternehmenserfolg. Doch trotz dieser Fortschritte: 61 Prozent der Unternehmen schöpfen ihr Datenpotenzial kaum oder gar nicht aus – und für jedes zweite Unternehmen ist die Digitalisierung schwer zu bewältigen. 13 Prozent sehen durch sie sogar ihre Existenz bedroht – doppelt so viele wie noch im
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[6] svd.umaoyv.kzd/Fugwun/Ktcmzozrhkxdbrdam/Fmwhzbkfkbysgbs-lzt-Okagjmoisg-Qcoppvibcvj-czvfoxuoosjav-nglr-mkh-UJ
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