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Minicom Digital Signage to introduce a unique Proof of Performance technology for Digital Signage displays at ScreenMedia Expo 2010
Operators can reduce system downtime and increase operational transparency for increased system value
The proprietary technology is based on a unique Media Feedback Monitoring (MFM) mechanism mounted on the display. The solution enables DooH network operators to establish Proof of Performance (POP) so advertisers can evaluate the value of their network. The new technology also enables operators to reduce system downtime and operational costs thereby improving ROI.
Ronni Guggenheim, CEO Minicom Digital Signage: "Performance of Digital Out Of Home (DooH) systems is crucial to generate value from the Digital Signage marketing media. Today's Digital Signage systems do not give operators and customers the level of transparency needed to establish reliable system performance. The technology we introduce enables operators to run automated billing systems and providing automated proof that the ad was actually shown. This crucial and missing link will lead advertising driven DooH networks to breakthrough."
Minicom Digital Signage Proof of Performance technology provides:
More reliable - Actual media sampling
More accurate - Objective to display
More comprehensive - Endtoend measurement
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