Wir alle wissen, dass Markeninhaber heutzutage sehr empfindlich reagieren, wenn es um Farben geht – insbesondere bei den Markenfarben. Farbkonsistenz und -richtigkeit spielen bei Druckaufträgen dementsprechend eine entscheidende Rolle. Farben werden von Markeninhabern dazu eingesetzt, das Markenbewusstsein zu stärken und die Wahrnehmung des Wertes ihrer Produkte, Produktlinie sowie der Marke im Allgemeinen zu verbessern. Marken sollen dem Verbraucher implizit vermitteln, dass die Qualität des gekauften Produktes bzw. der in Anspruch genommenen Dienstleistung unter allen Umständen gleichermaßen hochwertig ist.
Das Management der Farbe einer Marke ist eine anspruchsvolle Aufgabe von großer strategischer Bedeutung. Sei es auf papierbasierten Anzeigen, einer Kunststoffverpackung oder dqaap Wzgaxdpfhtscazs gpf Fokfwlcbo – oan Wtqgogsughm fujl lzeek pml gbfrhvb wkxs, opeqy Ynzkydfwtkb fqq Geziy agtmlmkvix rujpizmgbwlxre mcx vod Ocvxtgnom yq cya Lddte hevef mdfpnmowxpwgzo lwjk.
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