Press release BoxID: 400529 (Loyalty Partner GmbH)
  • Loyalty Partner GmbH
  • Theresienhöhe 12
  • 80339 München

Loyalty Partner Solutions wins BahnCard tender

(PresseBox) (München, ) Loyalty Partner Solutions has won the latest tender for the BahnCard, Germany's rail network card programme. The leading, Munich-based CRM service provider will therefore remain the general contractor for the Deutsche Bahn customer loyalty programme (BahnCard, bahn.bonus, bahn.comfort). With 4.2 million cardholders, the BahnCard is one of the most successful loyalty programmes in Germany.

The public tender was for operating and further developing the Siebel-based customer relationship management system and CRM business processes for private rail customers of Deutsche Bahn (DB-Personenverkehr). The contract is for six years with an option to extend for another two years. 'We look forward to continuing our successful partnership with our existing service provider. With Loyalty Partner Solutions we have a skilled partner at our side to continue expanding our customer loyalty programme,' said Hans-Joachim Luhm, Director Price Management, Customer Loyalty and Marketing at DB Bahn Fernverkehr. Andreas Berninger, Managing Director at Loyalty Partner Solutions, is delighted at winning the tender: 'We will not limit our service for Deutsche Bahn to pure administration of the programme but will also continue to identify growth opportunities and potential for improvement and then harness these in tandem with Deutsche Bahn.'

In the past, Loyalty Partner Solutions has already achieved extensive process optimisation and successfully implemented enhancements for Deutsche Bahn. Examples include expanding the rewards shop, producing promotional cards and innovative campaigns such as the BahnCard for the European Football Championships in 2008, the 'green' BahnCard and the introduction of an intelligent address and return management system.

Deutsche Bahn has been a Loyalty Partner Solutions customer since the beginning of 2002 (at that time: Loyalty Partner). In April 2006 Loyalty Partner Solutions became the general contractor for Deutsche Bahn AG, taking charge of all CRM operations for the BahnCard customer loyalty programme. These services range from implementing and operating the CRM system platform to running online and offline marketing campaigns. Loyalty Partner Solutions provides the entire logistics for the BahnCard and is responsible for the loyalty programmes bahn.bonus and bahn.comfort. Loyalty Partner Solutions manages all service providers involved, provides technical support and delivers optimum reporting.

Loyalty Partner GmbH

Loyalty Partner Solutions GmbH, based in Munich, is an expert in industry-specific customer management solutions, developing, implementing and operating IT solutions for customer loyalty programmes. As the general contractor, Loyalty Partner Solutions also executes and optimizes the full range of CRM processes for its customers as required. As well as extensive Siebel know-how, Loyalty Partner Solutions offers its own software platform under the name Loyalty Management Suite (LMS), specialising in high-volume and complex customer loyalty programmes.

Loyalty Partner Solutions customers include the PAYBACK bonus programme, the largest German airline and Deutsche Bahn AG, with its BahnCard, bahn.bonus and bahn.comfort programmes.

Loyalty Partner Solutions was spun off from a former business unit of Loyalty Partner GmbH in August 2008 and currently employs a workforce of around 180. The company's Managing Director is Andreas Berninger.