Loyalty Partner Solutions has won the latest tender for the BahnCard, Germany's rail network card programme. The leading, Munich-based CRM service provider will therefore remain the general contractor for the Deutsche Bahn customer loyalty programme (BahnCard, bahn.bonus, bahn.comfort). With 4.2 million cardholders, the BahnCard is one of the most successful loyalty programmes in Germany.
The public tender was for operating and further developing the Siebel-based customer relationship management system and CRM business processes for private rail customers of Deutsche Bahn (DB-Personenverkehr). The contract is for six years with an option to extend for another two years. 'We look forward to
The public tender was for operating and further developing the Siebel-based customer relationship management system and CRM business processes for private rail customers of Deutsche Bahn (DB-Personenverkehr). The contract is for six years with an option to extend for another two years. 'We look forward to
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