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Kim Labs GmbH Auf dem Petrisberg 4 54296 Trier, Germany https://www.kim-weinand.de
Contact Mr Kim Weinand
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Kim Labs GmbH

Fraud Protection Report 2023

Aktuelle Auswertung zeigt: Klickbetrug ist ein ernstzunehmendes Thema für KMUs.

(PresseBox) (Trier, )
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Fraud-Protection-Technologie verbessert Leistung von SEA-Kampagnen

Suchmaschinenmarketing birgt das Risiko, dass Click Fraud die Werbewirkung mindert und die Werbebudgets stark beeinträchtigt. Wie groß der finanzielle Schaden durch Klickbetrug für kleine und mittlere Unternehmen sein kann, untersuchte die Unternehmensberatung Kim Labs GmbH und präsentiert die Ergebnisse im aktuellen Fraud Protection Report 2023.

Click Fraud täuscht Werbeleistungen vor und stellt Unternehmen damit vor große Probleme. Denn diese Art von Anzeigenbetrug, die mit Hilfe von Klickfarmen oder Bots unechten Traffic erzeugt, unterbricht die Wertschöpfungskette, die durch digitale Werbung eigentlich aufgebaut werden soll.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.