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Googles neue Werberichtlinie gefährdet die freie Reparaturbranche - Vergleichsportale jetzt wichtiger denn je?

Eine neue Werberichtlinie verbietet IT-Reparateuren, auf Google Anzeigen zu schalten

(PresseBox) (Berlin, )
Die boomende Branche für Reparaturen von Smartphones und anderer sogenannter Verbrauchertechnologie hat einen schweren Schlag erlitten. Aufgrund von Bedenken über betrügerische Angebote hat Google ein pauschales Werbeverbot für unabhängige Reparaturdienste in seiner Suchmaschine verhängt. Viele Werkstätten investierten mehrere tausend Euro monatlich in Anzeigen in der Suchmaschine, die in Deutschland einen Marktanteil von über 90% hat - oft als einzige Werbemaßnahme. Nun fürchten viele Betreiber um ihre Existenz. Die Relevanz spezialisierter Vergleichs- und Vermittlungsplattformen könnte jetzt höher denn je werden.

Google stellt Reparaturbranche unter Generalverdacht

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.