More than 500 million leaflets a week are distributed throughout Germany to advertise bargains and special offers; an unmanageable number for finding the best buys. Furthermore, there is a significant increase in the number of advertising leaflets distributed in the period leading up to Christmas. Yet this common marketing tool used by discount stores and retail chains is very costly and environmentally harmful. Moreover, retailers usually have to contend with very high distribution losses: on average, only about half of all printed advertising leaflets reach consumers. When they do, they are still mostly disregarded. The new Munich-based company, MeinProspekt GmbH,
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Opvxu RqjaSuqqndrw.we
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