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GS1 Germany GmbH Maarweg 133 50825 Köln, Germany http://www.gs1-germany.de
Contact Ms Myriam Hoffmann +49 221 947140
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GS1 Germany GmbH

Mehr Kundenzufriedenheit und halbierte Kosten durch Category Management

Mit den GS1-Bausteinen Category Management und EDI konnte der rheinland-pfälzische Werkzeughersteller DO IT 5479 Silberspeer die Warenpräsentation seines Kunden Knauber optimieren und selbst 50 Prozent Verwaltungskosten einsparen

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"Wer suchet, der findet." So lautet das Motto in vielen Heimwerkermärkten, auch Do-it-Yourself-Märkte genannt. Gerade angesichts der großen Artikelvielfalt fällt eine Orientierung oftmals schwer. Das teilweise schlecht geschulte Beratungspersonal - "in fast 40 Prozent aller Fälle war die Beratung nicht korrekt oder unvollständig", fand das Deutsche Institut für Service-Qualität im Auftrag von n-tv heraus - trägt zusätzlich dazu bei, dass Kunden daran verzweifeln, das passende Handwerkszeug zu finden.

Das war auch der DO IT 5479 Silberspeer GmbH klar und so startete der Werkzeughersteller gemeinsam mit dem rheinischen Baumarktbetreiber Carl Knauber im Rahmen von PROZEUS das Projekt "Kundengerechte Optimierung der
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.