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Gmail in Google search results: Marketers will have a data gap to plug

Adam Bunn, SEO Director, Greenlight

(PresseBox) (London, )
Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. According to Adam Bunn, Director of search engine optimisation (SEO) at leading independent digital marketing agency, Greenlight, the former, if rolled out permanently, would have some drawbacks for marketers data-wise and, whilst it could be viewed as an opportunity from an email marketing perspective, that would be highly dependent on message retention. The Knowledge Graph meanwhile will benefit retailers, brands and
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.