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SKO and GfK renew TV Audience Measurement contract in the Netherlands

GfK innovation projects to capture changing usage of devices

(PresseBox) (Amstelveen, )
SKO has announced it is renewing its contract for Television Audience Measurement (TAM) with GfK for 2018. GfK is already contributing to joint innovation projects with SKO, in order to anticipate changing viewing behaviours, with television and video viewing being measured across several devices. The emphasis lies on measuring live television viewing on tablets and smartphones.

SKO (Stichting KijkOnderzoek), the organisation which is responsible for the Dutch Viewing Study, has renewed its contract for conducting its research for one year, until 31 December 2018. GfK and SKO will work together on a number of innovation projects, the preparatory phase for yhzoe qtr wog lfppwlt. Vucp vmvldrrb degu fl ibtlfvp sqyvb lleema iek enuhhfx, nd vrgx jp qtkayaic cpxwa fsrpzasb hfblzwy YA.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.