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GfK Nordwestring 101 90419 Nürnberg, Germany http://www.gfk.com
Contact Arndt Polifke 0911 395-3116
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GfK-Studie zu Smart-Home-Technologien

Vernetzte Unterhaltungselektronik gefragter als Sicherheitstechnik

(PresseBox) (Nürnberg, )
Die intelligente Vernetzung elektronischer Geräte im Haushalt wird immer wichtiger. Vor allem Wireless-Lan und Ethernet werden als PC- und Internet-Technolgien immer häufiger in Haushalten genutzt. Elektrofachhändler und Computershops glauben, dass die Möglichkeit, Fotos, Musik und TV-Programme auf verschiedene Medien zu übertragen, ihren Privatkunden einen wichtigen Zusatznutzen liefert. Das sind Ergebnisse aus der Studie „Smart Home 2004“ der GfK Marketing Services Deutschland.

Dreiviertel aller befragten Elektrofachhändler und Computershopinhaber prognostizieren einen steigenden Markt für Smart-Home-Produkte. Unter dem Begriff Smart-Home-Technologie versteht man die intelligente Vernetzung und Steuerung von elektrischen Geräten im Haushalt. Man bezeichnet diese Vernetzung als „intelligent“, weil Funktionen der elektrischen
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.