Der Innovationsverbund Future Meeting Space (FMS) adressiert mit seinem neuen Forschungsthema 2023 die Rolle von Business Events in der aktuellen Epoche der Transformation. Unter dem Motto „Navigating Business Events in Challenging Times“ begeben sich das GCB German Convention Bureau e.V. und das Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO gemeinsam mit ihren Forschungspartnern auf die Suche nach der veränderten Rolle von Business Events in Zeiten multipler und gleichzeitig auftretender Herausforderungen. FMS knüpft damit unmittelbar an seinen Schwerpunkt „Redefining Event Attendance“ von 2022 an - die entsprechende Abschlussstudie mit allen Ergebnissen und Handlungsempfehlungen steht ab sofort kostenfrei zum Download zur Verfügung.
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