Banking CIOs, CMOs and line of business (LOB) heads face two key challenges. The first is that the visibility of customer banking apps in public stores is decreasing due to the total number of apps available; the second is that visibility of apps on bank websites is decreasing as the number of apps a bank deploys increases. This second issue is exacerbated by the fact that most bank web sites do not make it easy for customers to find their apps. Apps are
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