Weihnachten ist vorbei und das nächste Highlight steht vor der Tür. Silvester soll für viele Menschen der fulminante Abschluss eines erfolgreichen Jahres und ein erinnerungswürdiger Start ins neue Jahr werden. Doch so enttäuschend wie manche Silvesterfeier ist die Ernüchterung in den ersten Januartagen - wenn die guten Vorsätze zerplatzt und den alten Gewohnheiten gewichen sind. Gute Vorsätze liegen gerade in diesen Tagen im Trend. Doch die meisten Menschen scheitern an der eigenen Komfortzone. Sie werden verändert, statt selbst proaktiv etwas zu ändern, weiß Deutschlands einziger Trendbeobachter Mathias Haas.
"Trends werden zu Megatrends, wenn sie signifikant das Verhalten vieler Menschen verändern",
"Trends werden zu Megatrends, wenn sie signifikant das Verhalten vieler Menschen verändern",
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