Als das Direktmarketing am meisten boomte, gründeten führende Repräsentanten des DDV die Deutsche Direktmarketing Akademie. Quasi aus der Not geboren, der Branche fehlte der qualifizierte Nachwuchs. Mittlerweile steht die dialog akademie dda seit nunmehr 20 Jahren für praxis-orientierte Weiterbildung in Dialogmarketing, Online Marketing und Social Media in bundesweit sieben Studienorten. 102 Absolventen erhalten 2013 das europäisch anerkannte Diplom; Jahrgangsbeste ist Urte Fiek von der Pixelpark Performance GmbH. In die nächsten 20 Jahre startet die DDA mit einer mobilen Weiterbildungs-Applikation.
Zum DDA-Jubiläum ist eigens der Gründer der Akademie, Peter K. Neff, aus Laos eingeflogen. Der Ehrenpräsident des DDV, frühere Geschäftsführer von
Zum DDA-Jubiläum ist eigens der Gründer der Akademie, Peter K. Neff, aus Laos eingeflogen. Der Ehrenpräsident des DDV, frühere Geschäftsführer von
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