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Mercedes-Benz Group AG Mercedesstraße 120 70546 Stuttgart, Germany https://group-media.mercedes-benz.com
Contact Albrecht Eckl +49 711 1752131
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Mercedes-Benz Group AG

Mercedes-Benz Transporter eröffnet virtuelle Markenwelt in Second Life

Mercedes-Benz Transporter setzt mit virtueller Niederlassung Maßstäbe in der Online-Welt / Erstmalige Besetzung des Themenfelds Transport in Second Life / Ausbau der bereits seit Ende 2006 bestehenden Präsenz

(PresseBox) (Stuttgart, )
Ab dem 11. Mai 2007 erwartet die Bewohner der virtuellen Welt Second Life ein neues Highlight: Ab diesem Zeitpunkt können die Avatare in der Onlinewelt der "Mercedes-Benz Vans" (Koordinaten: 1060.1050, oder in der Second Life Suchmaske mit dem Suchbegriff "Mercedes Benz Vans" zu finden) die erweiterte Präsenz der Transportersparte von Mercedes-Benz besuchen und die gewerblichen Fahrzeuge in der Online-Welt im Detail in Augenschein nehmen.

Der Stuttgarter Automobilhersteller ist damit der erste Anbieter von Nutzfahrzeugen in Second Life.

Im Rahmen des strategischen Projektes "Kommunikation der Zukunft" werden bei Mercedes Benz Transporter bereits seit 2003 Trends in der Kommunikation beobachtet und
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.