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CGS Publishing Technologies International GmbH Kettelerstrasse 24 63512 Hainburg, Germany http://www.cgs.de
Contact Mr Bernd Rückert +49 6182 96260
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CGS Publishing Technologies International GmbH

New ISO Standard Communicates Precise Brand Colors Along the Entire Supply Chain

CGS supports open standard to digitally exchange brand colors with ORIS CxF Toolbox & ORIS CxF Designer

(PresseBox) (Hainburg, )
There is no denying the persuasive power color holds - Coca-Cola red, Tiffany & Co. blue, John Deere green. Showing your brand's individuality isn't just about ensuring consumers recognize you, it's also about differentiating your brand from the competition's.
Powerhouse companies leverage color to a point where it's synonymous with their identities. But what happens in stores when packaging colors don't line up with each other? Consumers may think a product is old or defective, and the sale along with trust is lost.

ISO Standard 17972
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.