Wenn es um den Innenraum ihres Autos geht, träumen immer mehr Menschen von einer individuellen Wohlfühloase. Sie soll einen ähnlichen Komfort wie das heimische Wohnzimmer bieten, dabei aber neueste Technik und eine hohe Funktionalität einbeziehen. Auf der Kunststoffmesse K 2013 in Düsseldorf präsentiert Bayer MaterialScience ein komplettes Materialkonzept für die künftige Gestaltung des Autoinnenraums, das der Erfüllung dieses Kundentraums deutlich entgegenkommt. Das Messemotto des Unternehmens, "Sharing Dreams, Sharing Value - Be Part Of It", bezieht sich damit auch auf das zukünftige Cockpit von Fahrzeugen - unabhängig von der Wagenklasse. Nicht zuletzt berücksichtigt das Konzept den Wunsch der Autoindustrie nach kostengünstigeren
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