Strengthened regional network and local market approach serve customers in sub-Saharan Africa
New application laboratory for personal care to open in Lagos, Nigeria
BASF expands its presence in the personal care industry in sub-Saharan Africa. The company strengthens its network of local expertise in marketing, research and sales and announced the official opening of a state-of-the-art application laboratory in Nigeria at the beginning of 2019.
“The sub-Saharan African personal care market is growing fast and holds great potential. With our increased presence in the region, we can be more responsive to the market and serve individual customer needs. Being close to
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