BASF’s scouts identified the most significant lifestyle trends set to impact the beauty market in 2017 and beyond
“Color Trends 2017” translates lifestyle trends into color collections designed to create stunning looks
The 2017 Color Trends collection by BASF offers manufacturers of cosmetics and personal care products a vast range of color and effect pigments, actives, and formulations to help them meet consumers’ functional and emotional needs. Following extensive market research, the business has identified next year’s lifestyle trends and carefully grouped together colors to reflect them. “BASF’s 2017 Color Trends consists of four distinct beauty profiles, each based on
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