BASF Coatings and voestalpine develop new façade for the Steel Innovation Center in Linz

Linz, (PresseBox) - The striking façade is dazzling in its brand new elegant silver design. It's the façade of the newly reopened voestalpine Steel Innovation Center in Linz. The new four-layer paint system surrounding the building is an innovative product jointly developed by voestalpine and BASF Coatings.

The laboratory complex offers optimal working conditions for about 70 researchers and testing engineers and cost around 13 million euros. At the opening ceremony, BASF Coatings was represented by Uwe Pelchen, head of Coil Coatings Sales Europe, and Dr. Lothar Jandel, head of Technology Management Industrial Coatings. "We are very pleased that the successful and long-term cooperation between our two companies is truly publically visible in the new metal façade of this important representative building," said Jandel. Dr. Franz Allerstorfer, voestalpine's building project manager, praised BASF Coatings' innovation and the successful cooperation in the development of the brilliant silver façade.

The new voestalpine laboratory center also attests to the current development of the market. Wolfgang Eder, CEO of voestalpine AG, said that every aspect of steel has become "more diverse and more colorful." In addition to the sharp rise in possible combinations within the groups for materials and coatings from six combinations back in the 1970s to over 100 today, the challenge is now primarily in nanotechnology, which makes it possible to move into new - almost atomic - dimensions. For Pelchen, one thing is clear: "voestalpine is a recognized leader in the area of surface technology. Just as for us, the pillars 'quality,' 'technology' and 'innovation' are integral components of our partner's strategy."

BASF Coatings has already maintained a successful partnership with voestalpine for over 20 years. The success in the building and household appliance sectors represents a special milestone of the companies' joint history. The development and market launch of chromate-free universal primers in cooperation with voestalpine in the mid-1990s was groundbreaking. Today, the partnership continues to be defined by innovative ideas. voestalpine regularly tests new BASF Coatings' products in the lab or at its own plants.
"We will continue to be a successful and reliable partner to help voestalpine achieve its defined objectives," Pelchen promised.

About BASF Coatings

BASF Coatings, the Coatings Division of the BASF Group, develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia/Pacific region. In 2009 BASF Coatings achieved global sales of almost 2.2 billion Euros. The internet address of BASF Coatings is You can download a copy of BASF customer magazine Coatings Partner from


BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at

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