Consumers in Western countries will increase use of telecoms, media and technology services by almost 40 minutes per day between 2011 and 2016, says Analysys Mason study

(PresseBox) ( Aldwych,London, )
By 2016, only about half of consumers' usage of mobile handsets will be dedicated to voice or text-based communication, down from two thirds in 2011, according to the latest study from Analysys Mason. The study, which looks at consumer behaviour across the telecoms, media and technology (TMT) sectors in Western markets, sends a warning to operators that have traditionally focused solely on network-centric strategies and not consumer engagement. Analysys Mason is a global telecoms, media and technology advisor with an extensive portfolio of research.

The report, A day in the life: profiling consumer telecoms and media usage and value, looks at how consumers in Western markets currently spend their time, and offers a five-year outlook on how their TMT usage will evolve between 2011 and 2016 in terms of the devices they use, their activities and the underlying network connectivity. Join us for our webinar covering this and more on Thursday 21 July 2011. For further information, and to register, please visit: http://www.analysysmason.com/About-Us/News/Events/Webinar_Day_in_the_life/.

"Changes in how consumers use devices and networks will have a significant impact on operators' pricing strategies," says Martin Scott, Principal Analyst at Analysys Mason and co-author of the report. "Mobile bundles tend to focus on voice and SMS services, but the shift in usage patterns will make the data element of contracts more important."

According to the report, the average number of minutes that an adult spends using TMT services per day will increase by almost 40 minutes in Western countries between 2011 and 2016. This presents an opportunity for operators and media players to reduce churn or generate additional revenue, by increasing engagement with their service, device or brand.

"New devices (like tablet PCs) or new services (such as video streaming service Netflix) will be the key disruptions in a consumer's use of TMT services - not new networks," says Tom Rebbeck, Research Director at Analysys Mason and co-author of the report. "Operators should be wary of over-reliance on new networks to drive revenue growth."

For further information on A day in the life: profiling consumer telecoms and media usage and value, please visit: http://www.analysysmason.com/Research/Content/Reports/RDMV0_RDMM0_RDMY0_RDMB0_Day_in_the_life_Jun2011/
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