By 2016, only about half of consumers' usage of mobile handsets will be dedicated to voice or text-based communication, down from two thirds in 2011, according to the latest study from Analysys Mason. The study, which looks at consumer behaviour across the telecoms, media and technology (TMT) sectors in Western markets, sends a warning to operators that have traditionally focused solely on network-centric strategies and not consumer engagement. Analysys Mason is a global telecoms, media and technology advisor with an extensive portfolio of research.
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