In einer Welt ständig steigender Kundenerwartungen und neuer Technologien müssen Marken heute unvergessliche Erlebnisse liefern, wenn sie erfolgreich sein wollen. Gefragt ist dabei vor allem relevanter Content: Einer aktuellen Adobe-Umfrage zufolge verbringen deutsche Konsumenten durchschnittlich ein Viertel ihres Tages damit, sich mit Online-Inhalten zu beschäftigen. Selbst im stationären Handel nutzt bereits knapp jeder Zweite sein Smartphone oder ein anderes internetfähiges Gerät, um sich vor dem Kauf zu informieren. Für die Marken ist es damit wichtig wie nie, in einem nahtlosen Workflow zwischen Kreativen und Marketer überzeugende Inhalte zu produzieren und kanalübergreifend bereitzustellen.
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