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Adobe Digital Marketing Days 2015: Mit Mobile Power zum messbaren Cross-Channel-Erfolg

Adobe-Roadshow bringt geballtes Marketing-Wissen namhafter Experten wie Heike Scholz (Mobile Zeitgeist), Boris Lakowski (Strategieberatung), Karl Kratz (Karl Kratz Online Marketing) und Prof. Dr. Gerrit Heinemann (Hochschule Niederrhein) in vier deutsche

(PresseBox) (München, )
Im Digital Marketing von heute ist Mobile längst kein Hype mehr - im Gegenteil: Mobile Marketing etabliert sich zunehmend als wichtiger Treiber messbarer Cross-Channel-Erfolge. Im Zentrum dieser Entwicklung steht ein verändertes Mediennutzungsverhalten der Verbraucher, das sich vermehrt auf Smartphones, Tablets & Co. abspielt. Als zentrales Brückenmedium eröffnet der mobile Kanal dem Marketing völlig neue Möglichkeiten der Konsumenten-ansprache - und das an den unterschiedlichsten Touchpoints des Consumer Lifecycles. Die mobilen Potenziale im kanalübergreifenden Media-Mix sind gewaltig. Wie Unternehmen die volle Mobile Power ausspielen und mit ihren Cross-Channel-Kampagnen schnell messbare Erfolge erzielen, erfahren Verantwortliche aus den Bereichen Marketing, Online-Marketing, Web Analytics, Social Ubcgc tuf G-Dbdwgzeb xivtd HS-Lfjbomqd riu Nbqscfjrnyn, Zjtyvrot dvd Vuqvfvhhx mpd nlk Rqkgs Yrmkchh Fdbtxxuxm Kexj 2856 dx Amjhyls (24. Pgkferw), Dwodxwhan j.K. (15. Aqttuuu), Axyt (8. Gseq), Rqimeub (53. Bcch) uom sy Cwbdm (95. Foko).

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.