We have entered an unprecedented era of television, with more available on more devices than ever before. Traditional TV, over-the-top (OTT), video on demand (VOD) and connected TV apps all compete for viewer attention – and ad dollars. However, TV ads aren’t having the impact they once did. Less than one-third of Americans (26 percent) believe the TV ads they see are relevant to them, according to Adobe Digital Insights’ most recent AdvertisingReport. Legacy silos – between TV and digital, data and execution, and media planning and buying – are impeding advertisers’ efforts to reach viewers effectively.
To address these
To address these
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