Real-time clicks measured over the Christmas period by Adfonic across its global mobile advertising marketplace show that mobile is driving a shift in the way that consumers browse for gifts and hunt for sale bargains.
In line with eBay's recently dubbed 'Mobile Sunday', Adfonic saw mobile clicks for the first half of the month peak on 12th December with a 400% increase compared to the beginning of the month. Reflecting a shift from the peak second Monday of December that we're used to seeing online, this spike in mobile activity is likely to be down to consumers using smartphone devices
In line with eBay's recently dubbed 'Mobile Sunday', Adfonic saw mobile clicks for the first half of the month peak on 12th December with a 400% increase compared to the beginning of the month. Reflecting a shift from the peak second Monday of December that we're used to seeing online, this spike in mobile activity is likely to be down to consumers using smartphone devices
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