Chance & challenge - Digitalization in SMEs
New study: Digitalization of processes and communicationFreiburg, )
“Digitalization isn’t important for my company” – you’ve never heard somebody say that? That’s quite likely seeing as the vast majority of companies has already recognized that this topic cannot be avoided or evaded. The opinions surrounding digitalization oscillate between progressive optimism and skepticism. Many companies are facing the question as to how they can benefit from the (not only) technical developments.
A new study commissioned by the software developer, United Planet, seeks to answer precisely this question. In the time period from 15.01.2017 to 28.02.2017, 234 IT decision-makers and those responsible for digitalization were surveyed regarding the role of the “Digital Workplace” as an approach to meeting the challenges of digital transformation.
SMEs need to act
The majority of companies has already recognized the importance of digitalization for their business success. 84 percent of those surveyed were positive about it: They want to profit from the development. However, only 11 percent of interviewees are implementing a central digital working environment.
According to the study, such a Digital Workplace can significantly encourage collaboration and information exchange. A challenge is found in providing employees with convenient tools that can be used intuitively. Otherwise, employees will find their own solutions and these are often not suitable for secure communication within the company. This is the case for 60 percent of the interviewees.
Internal communication: Email vs. Social intranet
When it comes to internal information exchange, email is still way out in front. However, more and more companies are replacing it with social collaboration tools (20.5 percent) and Messenger (19.7 percent).
The study emphasizes that it’s “not about digitalizing the workplace. It’s not even about digitalizing the work. It’s much more about improving the provision and availability of information, increasing the quality and speed of the modelling of business processes and putting people in a position to make better decisions and to interact with colleagues or third-parties to achieve this.”
The complete study results can be downloaded here: