Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, and Sapient (NASDAQ:SAPE) today announced a strategic partnership that will make it easier than ever for clients to track and manage their online marketing campaigns. Sapient Interactive – a Sapient service group ranked in 2007 as the second largest North American digital agency by Advertising Age – will become an Omniture Genesis partner and integrate its BridgeTrack digital marketing tool suite with Omniture’s Online Business Optimization Platform.
Omniture Genesis is a solution designed for business users to automate the integration of marketing applications into the Omniture Online Business Optimization platform. Using an intuitive “Plug and Play” interface, Omniture Genesis reduces the complexity of measuring online marketing campaigns and increases results by providing one standard view across all marketing initiatives.
“Sapient Interactive has built a unique digital marketing practice, providing both innovative technologies coupled with award-winning marketing campaigns designed by some of the foremost creative minds in the advertising and digital marketing industry,” said Sapient Chief Creative Officer Gaston Legorburu. “Omniture provides our clients with proven technologies and a team of experts that have helped companies succeed time and time again. As one of the world’s leading digital agencies, we look forward to our deepening relationship with Omniture to bring world-class online marketing solutions to the marketplace.”
By integrating BridgeTrack with Omniture’s Online Business Optimization Platform, Sapient will allow its clients to gain a single view into the full lifecycle of their campaigns, making it easier to measure and optimize their results across multiple marketing channels. Clients will gain the BridgeTrack capabilities of ad serving, landing page hosting, email and search optimization. In addition, Sapient will integrate Omniture SearchCenter™ into BridgeTrack to optimize search marketing campaigns for their clients.
BridgeTrack is a leading integrated digital marketing platform that enables real-time reporting and optimization across multiple media channels and formats, including email, display advertising, search and landing pages. This allows clients to measure the effectiveness of an online campaign in real-time to recalibrate and improve results immediately. In May, Sapient announced its intent to make BridgeTrack available to traditional and interactive advertising agencies as well as in-house media buyers and marketers.
“Working with Sapient, we will bring together all of the pieces to accelerate online business success in the marketplace,” said Josh James, CEO and co-founder, Omniture, Inc. “Our joint collaboration makes it possible for customers to more easily and effectively manage their end-to-end marketing lifecycle including strategy, creative, measurement and optimization.”
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com
Note on Forward-looking Statements
Omniture Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding Omniture’s strategic relationship with Sapient, the Omniture Genesis and SearchCenter services, the expected benefits of Omniture’s strategic relationship with Sapient and service offerings for customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with Omniture’s ability to ensure that its services address the specific requirements of customers and partners, the continued adoption by customers of Omniture services, the significant capital requirements of the business model, Omniture’s ability to develop or acquire new services and enhance existing service offerings, errors, defects, disruptions or other performance problems with Omniture services, Omniture’s ability to hire, retain and motivate employees, Omniture’s ability to collect customer data, the adoption of laws or regulations relating to the Internet or operations, or interpretations of existing law, which could adversely affect Omniture’s business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of the Omniture website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
Omniture Genesis is a solution designed for business users to automate the integration of marketing applications into the Omniture Online Business Optimization platform. Using an intuitive “Plug and Play” interface, Omniture Genesis reduces the complexity of measuring online marketing campaigns and increases results by providing one standard view across all marketing initiatives.
“Sapient Interactive has built a unique digital marketing practice, providing both innovative technologies coupled with award-winning marketing campaigns designed by some of the foremost creative minds in the advertising and digital marketing industry,” said Sapient Chief Creative Officer Gaston Legorburu. “Omniture provides our clients with proven technologies and a team of experts that have helped companies succeed time and time again. As one of the world’s leading digital agencies, we look forward to our deepening relationship with Omniture to bring world-class online marketing solutions to the marketplace.”
By integrating BridgeTrack with Omniture’s Online Business Optimization Platform, Sapient will allow its clients to gain a single view into the full lifecycle of their campaigns, making it easier to measure and optimize their results across multiple marketing channels. Clients will gain the BridgeTrack capabilities of ad serving, landing page hosting, email and search optimization. In addition, Sapient will integrate Omniture SearchCenter™ into BridgeTrack to optimize search marketing campaigns for their clients.
BridgeTrack is a leading integrated digital marketing platform that enables real-time reporting and optimization across multiple media channels and formats, including email, display advertising, search and landing pages. This allows clients to measure the effectiveness of an online campaign in real-time to recalibrate and improve results immediately. In May, Sapient announced its intent to make BridgeTrack available to traditional and interactive advertising agencies as well as in-house media buyers and marketers.
“Working with Sapient, we will bring together all of the pieces to accelerate online business success in the marketplace,” said Josh James, CEO and co-founder, Omniture, Inc. “Our joint collaboration makes it possible for customers to more easily and effectively manage their end-to-end marketing lifecycle including strategy, creative, measurement and optimization.”
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com
Note on Forward-looking Statements
Omniture Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding Omniture’s strategic relationship with Sapient, the Omniture Genesis and SearchCenter services, the expected benefits of Omniture’s strategic relationship with Sapient and service offerings for customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with Omniture’s ability to ensure that its services address the specific requirements of customers and partners, the continued adoption by customers of Omniture services, the significant capital requirements of the business model, Omniture’s ability to develop or acquire new services and enhance existing service offerings, errors, defects, disruptions or other performance problems with Omniture services, Omniture’s ability to hire, retain and motivate employees, Omniture’s ability to collect customer data, the adoption of laws or regulations relating to the Internet or operations, or interpretations of existing law, which could adversely affect Omniture’s business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of the Omniture website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
