quelle.de breaks new ground in e-commerce by applying novel Data Mining technology: Just two months after the launch of its new Recommendation Engine, an intelligent software solution that recommends customers appropriate add-ons to the products they have chosen, the online shop obtained first successes. “The rate of cross selling articles in the marketplace requests has increased tenfold.”, says Nicole Enzesberger, Manager Quelle Neue Media. Quelle.de has decided to integrate a Recommendation Engine software at the end of December 2005 in order to extend the service range at quelle.de and to increase the customer satisfaction effectively.
An important advantage of the software is the ability to analyse and process large data volumes. Everyday the Recommendation Engine of quelle.de analyses millions of data sets and reveals new interrelationships from the surfing and purchase behaviour of the customers. E.g., if a customer clicks at a product view or puts a selected product into the shopping basket, she gets appropriate recommendations of items. Thus, depending on the customer and buying situation, the Recommendation Engine creates suitable supplementary offers on the fly. The displayed recommendations result e.g. from the orders of other customers which have already bought corresponding products or have shown their interest.
The overall success of the e-commerce activities of quelle.de was recently revealed by a test* of performances and services of internet shops, provided by the trade journal "LOGISTIK inside". In comparison with five other online retailers the online shopping specialist from Fürth came in second. Especially, the services of Germanys leading web shops have been compared by the categories “customer service”, “web design/usability”, and “quality of delivery“.
* Survey period: Dezember 9 to 24, 2005, Source: LOGISTIK inside 02/2006
quelle.de is Quelle GmbH’s online shop. The range of products comprises 120,000 products, all individually depicted, from the German categories “Aktuelles / Mode für SIE und Mode für IHN / Baby, Kind & Spielen / Technik & Multimedia / Haushaltsgeräte / Wohnen & Haushalt / Auto, Haus & Garten / Freizeit, Sport & Reisen / Schmuck & Uhren / Blumen & Geschenke / Schnäppchen & Auktionen”.* All items from German Quelle catalogues can be ordered here.
From the very beginning quelle.de has proven its pioneering role in E-Commerce by innovations and customer-friendly services.
It was the first online shop which linked a particular letter on the keyboard, the “Quelle key”, with sales promotions changing each week. A number of prizes (Deutscher Dialogmarketingpreis 2005 in Gold und Silber, Deutscher Multimedia Award 2004, 2. Place in LOGISTIK inside’s Test of Online Retailers 2005) show that quelle.de is popular beyond its customers.
(Source: Quelle GmbH)
An important advantage of the software is the ability to analyse and process large data volumes. Everyday the Recommendation Engine of quelle.de analyses millions of data sets and reveals new interrelationships from the surfing and purchase behaviour of the customers. E.g., if a customer clicks at a product view or puts a selected product into the shopping basket, she gets appropriate recommendations of items. Thus, depending on the customer and buying situation, the Recommendation Engine creates suitable supplementary offers on the fly. The displayed recommendations result e.g. from the orders of other customers which have already bought corresponding products or have shown their interest.
The overall success of the e-commerce activities of quelle.de was recently revealed by a test* of performances and services of internet shops, provided by the trade journal "LOGISTIK inside". In comparison with five other online retailers the online shopping specialist from Fürth came in second. Especially, the services of Germanys leading web shops have been compared by the categories “customer service”, “web design/usability”, and “quality of delivery“.
* Survey period: Dezember 9 to 24, 2005, Source: LOGISTIK inside 02/2006
quelle.de is Quelle GmbH’s online shop. The range of products comprises 120,000 products, all individually depicted, from the German categories “Aktuelles / Mode für SIE und Mode für IHN / Baby, Kind & Spielen / Technik & Multimedia / Haushaltsgeräte / Wohnen & Haushalt / Auto, Haus & Garten / Freizeit, Sport & Reisen / Schmuck & Uhren / Blumen & Geschenke / Schnäppchen & Auktionen”.* All items from German Quelle catalogues can be ordered here.
From the very beginning quelle.de has proven its pioneering role in E-Commerce by innovations and customer-friendly services.
It was the first online shop which linked a particular letter on the keyboard, the “Quelle key”, with sales promotions changing each week. A number of prizes (Deutscher Dialogmarketingpreis 2005 in Gold und Silber, Deutscher Multimedia Award 2004, 2. Place in LOGISTIK inside’s Test of Online Retailers 2005) show that quelle.de is popular beyond its customers.
(Source: Quelle GmbH)
