A Parks Associates industry report estimates global mobile data revenue will increase from $386 billion in 2015 to $630 billion in 2020, with most of the revenue growth in the Asia & Pacific region and the rest of the world. North America and Western Europe will see only minimal growth, and in the U.S. especially, alternatives such as Wi-Fi have drawn consumer interest to reduce their mobile data bills. Cable operators are promoting Wi-Fi hotspots, and roughly 70% of U.S. mobile consumers are interested in Wi-Fi-only data plans.
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