.
- RaySat Broadcasting Corporation (RBC) has selected an end-to-end solution from NDS to enable the secure delivery of its AT&T CruiseCast mobile TV service
- AT&T CruiseCast service to provide 42 channels of satellite TV and radio in vehicles
- The NDS solution includes VideoGuard® content protection technology, MediaHighway® middleware, interactive applications, and system integration services
RaySat Broadcasting Corporation (RBC) and NDS today announced that RBC has chosen NDS, the leading provider of technology solutions for digital pay-TV, to enable the secure delivery of the AT&T CruiseCastSM mobile TV service, an exciting new source of entertainment for people on the road. The AT&T CruiseCast service will provide 42 channels of satellite TV and radio to the rear seat entertainment system.
The complete NDS solution for RBC includes VideoGuard® conditional access technology, MediaHighway® middleware as well as its Electronic Program Guide (EPG). These market-leading solutions ensure that AT&T CruiseCast services are securely delivered to subscribers and enable RBC to expand services for its subscribers in the future. NDS will additionally provide end-to-end system integration services to RBC, and its EPG will be implemented in the in-car receiver.
AT&T CruiseCast mobile TV service will offer a robust line-up of 42 entertainment channels, 22 satellite TV and 20 radio channels, that will include a variety of kids and family, documentary, music, comedy, news and sports programming at launch. The AT&T CruiseCast service will enable families, commuters and mobile professionals to watch the same type of television in the rear seat entertainment systems of their vehicles that they now have in their homes.
The AT&T CruiseCast service utilizes breakthrough technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels to deliver television programming to cars, non-commercial trucks and SUVs. The groundbreaking AT&T CruiseCast service was created through the collaboration of RBC and AT&T*, the world’s premier telecommunications company. RBC, a privately held US company is working with the business development group at AT&T to introduce the new product to the marketplace. The service will be available this Spring.
“NDS provides content security and advanced applications for our customers around the world, and this collaboration means that we are able to extend that delivery from the living room to family vehicles,” said Jesper Knutsson, NDS Americas Vice President and General Manager of Sales. “Working with a leading in-vehicle entertainment company like RBC has been a great experience and we’re very pleased to be one of the first companies to bring live satellite TV to vehicles.”
“RBC selected NDS as our content security, middleware and user interface provider because of its position as an industry leader and a true technology innovator,” said Michael Grannan, Chief Operating Officer of RaySat Broadcasting Corporation. “NDS has demonstrated its clear expertise in the global digital TV solutions market, so selecting them as our partner was a natural choice. With the combination of RBC, NDS and AT&T, consumers will be able to enjoy a remarkable in-car live TV experience.”
The AT&T CruiseCast service is made consumer-friendly thanks to the unique scaling down of satellite technology into the small pod-like antenna that affixes to the roof of vehicles. The antenna is paired with a receiver that is mounted in the vehicle and provides all video and audio connections to the appropriate vehicle systems, such as rear seat entertainment, vehicle audio system, etc.
VideoGuard, NDS’ market-leading conditional access and digital rights management technology, is the most widely deployed solution for digital TV in the world. It currently protects more than $40 billion worldwide for over 70 pay-TV operators of all sizes.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. as well as third party licensees under the AT&T brand and not by AT&T Inc.
About RaySat Broadcasting Corporation
RaySat Broadcasting Corporation (RBC) is a privately held U.S. company that was created to introduce In-Car Entertainment to the U.S. market under the licensed name “AT&T CruiseCast”. Headquartered in Dallas, Texas, RBC capitalizes on pioneering technology that has enabled the creation of a small compact antenna for use on cars, trucks and SUV’s that also provides continual coverage on-the-go thanks to an advancement that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels. The AT&T CruiseCast service is available in the 48 contiguous states and will offer 42 channels of entertainment programming. RBC will distribute AT&T CruiseCast via a network of automotive dealers, consumer electronics retailers, and other businesses that specialize in automotive accessories. For dealer/retail locations and additional information on RBC and AT&T CruiseCast, please visit www.cruisecast.com
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and yellowpages.com organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's lists of the World's Most Admired Companies and America's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
- RaySat Broadcasting Corporation (RBC) has selected an end-to-end solution from NDS to enable the secure delivery of its AT&T CruiseCast mobile TV service
- AT&T CruiseCast service to provide 42 channels of satellite TV and radio in vehicles
- The NDS solution includes VideoGuard® content protection technology, MediaHighway® middleware, interactive applications, and system integration services
RaySat Broadcasting Corporation (RBC) and NDS today announced that RBC has chosen NDS, the leading provider of technology solutions for digital pay-TV, to enable the secure delivery of the AT&T CruiseCastSM mobile TV service, an exciting new source of entertainment for people on the road. The AT&T CruiseCast service will provide 42 channels of satellite TV and radio to the rear seat entertainment system.
The complete NDS solution for RBC includes VideoGuard® conditional access technology, MediaHighway® middleware as well as its Electronic Program Guide (EPG). These market-leading solutions ensure that AT&T CruiseCast services are securely delivered to subscribers and enable RBC to expand services for its subscribers in the future. NDS will additionally provide end-to-end system integration services to RBC, and its EPG will be implemented in the in-car receiver.
AT&T CruiseCast mobile TV service will offer a robust line-up of 42 entertainment channels, 22 satellite TV and 20 radio channels, that will include a variety of kids and family, documentary, music, comedy, news and sports programming at launch. The AT&T CruiseCast service will enable families, commuters and mobile professionals to watch the same type of television in the rear seat entertainment systems of their vehicles that they now have in their homes.
The AT&T CruiseCast service utilizes breakthrough technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels to deliver television programming to cars, non-commercial trucks and SUVs. The groundbreaking AT&T CruiseCast service was created through the collaboration of RBC and AT&T*, the world’s premier telecommunications company. RBC, a privately held US company is working with the business development group at AT&T to introduce the new product to the marketplace. The service will be available this Spring.
“NDS provides content security and advanced applications for our customers around the world, and this collaboration means that we are able to extend that delivery from the living room to family vehicles,” said Jesper Knutsson, NDS Americas Vice President and General Manager of Sales. “Working with a leading in-vehicle entertainment company like RBC has been a great experience and we’re very pleased to be one of the first companies to bring live satellite TV to vehicles.”
“RBC selected NDS as our content security, middleware and user interface provider because of its position as an industry leader and a true technology innovator,” said Michael Grannan, Chief Operating Officer of RaySat Broadcasting Corporation. “NDS has demonstrated its clear expertise in the global digital TV solutions market, so selecting them as our partner was a natural choice. With the combination of RBC, NDS and AT&T, consumers will be able to enjoy a remarkable in-car live TV experience.”
The AT&T CruiseCast service is made consumer-friendly thanks to the unique scaling down of satellite technology into the small pod-like antenna that affixes to the roof of vehicles. The antenna is paired with a receiver that is mounted in the vehicle and provides all video and audio connections to the appropriate vehicle systems, such as rear seat entertainment, vehicle audio system, etc.
VideoGuard, NDS’ market-leading conditional access and digital rights management technology, is the most widely deployed solution for digital TV in the world. It currently protects more than $40 billion worldwide for over 70 pay-TV operators of all sizes.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. as well as third party licensees under the AT&T brand and not by AT&T Inc.
About RaySat Broadcasting Corporation
RaySat Broadcasting Corporation (RBC) is a privately held U.S. company that was created to introduce In-Car Entertainment to the U.S. market under the licensed name “AT&T CruiseCast”. Headquartered in Dallas, Texas, RBC capitalizes on pioneering technology that has enabled the creation of a small compact antenna for use on cars, trucks and SUV’s that also provides continual coverage on-the-go thanks to an advancement that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels. The AT&T CruiseCast service is available in the 48 contiguous states and will offer 42 channels of entertainment programming. RBC will distribute AT&T CruiseCast via a network of automotive dealers, consumer electronics retailers, and other businesses that specialize in automotive accessories. For dealer/retail locations and additional information on RBC and AT&T CruiseCast, please visit www.cruisecast.com
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and yellowpages.com organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's lists of the World's Most Admired Companies and America's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
