transport logistic 2009 exceeds all expectations
The world´s largest trade exhibition of logistics, telematics and transport came to a close in Munich with a new record for exhibition space and exhibitors, and with over 47,500 trade visitors. "This result has far exceeded all expectations. Here in Munic
Tiefensee´s counterpart in the Netherlands, Transport Minister Camiel Eurlings, concurred: "The expansion experienced by transport logistic is sending an important sign: it is giving us hope again in tough times. This event is without doubt the largest trade fair in this sector."
This view was also shared by the exhibitors and visitors at transport logistic 2009. A survey conducted by tns Infratest showed that 70 percent of the exhibiting companies and 58 percent of the trade visitors were expecting the economic situation to improve in the coming two years. Michael Kubenz, President of Germany´s forwarding and logistics association, Deutscher Speditions- und Logistikverband (DSLV), and Chairman of the Advisory Board of transport logistic, commented: "transport logistic 2009 is giving us real encouragement. It is sending valuable signals and providing impetus for the future of our industry."
Although companies are currently restricting travel by their employees, the exhibition nevertheless attracted over 47,500 visitors, which is the same number as in the logistics boom year of 2007. The exhibitors noted in particular the high quality of the company representatives and found that discussions with customers were more intensive than ever before. The fact that over one third of the visitors came from the forwarding industry and trade was rated positively by the exhibitors. Birgit Kastner-Simon, Division Manager Corporate Marketing at Dachser: "Once again transport logistic has proven to be a real highlight for the sector and the forwarding business. Very good contacts, lots of new leads and lots of valuable information – those were our findings at the fair." Christian Marnetté, Deputy Member of the Sales & Marketing Management at Kühne + Nagel, added: "We achieved a new contacts record and the quality of visitors was very high. In our company transport logistic gets the attention of the top management – every day there are managing directors here at the stand."
After Germany, the top ten countries of origin among the visitors were, in this order: Austria, the Netherlands, Italy, Switzerland, the Czech Republic, France, Poland, Great Britain, Hungary and Belgium. 32 percent of the trade visitors came from abroad. Which meant the proportion of trade visitors from outside Germany was slightly up on last time. Monika Ribar, President of Panalpina Worldtransport: "The location of Germany is a strong country for logistics in Europe. transport logistic goes beyond that – it crosses all borders. That is especially important for the sector and it is what makes the fair what it is." Dr Andreas Otto, Product and Sales Director at Lufthansa Cargo also sees it this way: "When I see how many customers are here and above all who is here, and how much positive energy there is around, then I am already certain that this has been a worthwhile investment."
A total of 1,760 companies from 55 countries put on their presentations in the exhibition halls – a rise of eleven percent when compared to the last event. On display was a wide range of innovations and services for intelligent and environmentally friendly management of the worldwide flow of goods. Among the exhibitors, too, there was a strong international presence, at 41 percent. Klemens Rethmann, Chairman of Rhenus Logistic: "We really enjoyed the time at transport logistic because for a change, we heard nothing about the crisis here. The trade fair is a great platform for intensifying contacts, forging new ones and getting to know new customers. And very productive business can result from that. This is also the place where you can meet competitors and international customers from all over the world."
The conference programme at transport logistic 2009 and the trade conferences Air Cargo Europe, marilog and Eurasia were very much in demand. The participants made use of the programme of over 30 further trade events to find out about entrepreneurial strategies for overcoming the crisis, technologies such as RFID, innovative customer-service concepts, growth markets such as Turkey, Brazil and Croatia, and green logistics. "The forums gave the sector not just information, but also valuable impetus. Green logistics, for example, has now been grasped as a real challenge," explained Professor Dr Uwe Clausen, Director of the Fraunhofer Institute for Material Flow and Logistics.
The next transport logistic takes place from 10 to 13 May 2011.
Further information: www. transportlogistic.de
Messe München GmbH
About Messe München International (MMI)
Messe München International (MMI) is one of the world´s leading trade-fair organisers. It organises around 40 trade fairs for capital and consumer goods, and key high-tech industries. Each year over 30,000 exhibitors from more than 100 countries, and over two million visitors from more than 200 countries take part in the events in Munich. In addition, MMI organises trade fairs in Asia, Russia, the Middle East and South America. With six subsidiaries abroad – in Europe and in Asia – and with 66 foreign representatives serving 89 countries, MMI has a truly global network.