But for all that, Diercks still considers his company well-equipped for the challenges to come. "International business is not new territory for Memorysolution," is how he describes the company's starting position. "But responsible EMEA distribution is really more than just pumping new products into existing channels. The idea is to identify markets where this business is developing at the right time, to find competent partners and then stake one's claim before others notice that there's even anything there to claim. Africa, for example, will soon have its own versions of "Asian Tigers". Thanks to Memorysolution, Nanya will have an excellent reputation and solid name recognition in these "African Lions". But this is only one part of the job that awaits us. EMEA still begins with the letter E, as in Europe."
Thus, Memorysolution's expansion policy not only includes new partners and new product groups but also an expanded range of responsibilities and activities. Meanwhile, the company remains true to itself and its motto still holds: "Enjoy the experience".
All brands, trademarks and copyrights are property of their respective owners.
High-resolution image material is available upon request.