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Maxell Europe Ltd Botanica Ditton Park, Riding Court Road SL3 9LL Datchet, Slough, Berkshire http://www.maxell.eu
Contact Ms Alicia Sacha
Company logo of Maxell Europe Ltd

Maxell Europe Ltd Debuts New Packaging for Lithium CR Coin Cells: A Unified Look with Enhanced Safety and Reliability

Cohesive Design Across the Lineup Reflects Maxell’s Commitment to Quality and Consumer Trust

(PresseBox) (Datchet, Berkshire, )
Maxell Europe Ltd, a European leader in battery solutions, is excited to announce a fresh new look for its lithium CR coin cells. While the batteries themselves retain the same trusted technology and long-lasting performance, the updated packaging sets a new benchmark for safety, design, and a unified product identity.

The redesigned packaging emphasizes robust child-proof packaging that meets the highest international safety standards. Designed to prevent accidental ingestion by children, this enhanced feature ensures peace of mind for families while maintaining easy accessibility for adults. The secure, tamper-resistant packaging also helps safeguard against misuse, reflecting Maxell’s commitment to consumer safety.

In addition to enhanced safety features, Maxell has introduced anti-counterfeit measures in the new packaging. These include unique design elements and child safety seals, making it easier for customers to verify the authenticity of their purchase. As part of our commitment to corporate social responsibility, Maxell actively works to eliminate counterfeit products from the market, helping to protect consumers from potential safety risks while ensuring they receive the trusted quality of genuine Maxell products.

The refreshed packaging design also unifies Maxell’s entire battery lineup, creating a strong family look across all batteries and sizes. This cohesive approach not only enhances brand recognition but also makes it simpler for customers to identify the right battery for their devices. Whether powering remote controls, keyless entry systems, medical devices, or watches, Maxell’s batteries now present a sleek, consistent appearance that reflects the company’s legacy of excellence.

“Maxell’s new packaging reinforces our values of safety, quality, and reliability while delivering a visually cohesive design that strengthens our brand identity,” said Alicia Sacha, Brand Manager, Maxell Europe Ltd. “We’ve taken great care to enhance consumer trust by incorporating advanced safety and anti-counterfeit features into the updated CR coin range design.”

With a 10-year shelf life and a proven reputation for performance and reliability, Maxell lithium CR coin cells remain a top choice for customers across Europe. Now, with their updated packaging and strong family look, these batteries represent not only long-lasting power but also thoughtful, consumer-focused design.

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Maxell Europe Ltd

Founded in 1960, Maxell is a globally recognised brand known for its innovative energy solutions, including primary and secondary batteries, storage media, and electronic devices. Headquartered in Japan, Maxell has earned a reputation for quality, reliability, and cutting-edge technology, serving customers in over 100 countries globally. Committed to its mission of “Supporting Smart Life, Peace of Mind, and Cheer Around People,” Maxell continuously invests in research and development to drive innovation in its core areas of expertise.

For media inquiries, please contact:

Contacts Sales & Marketing Div., Maxell Europe Ltd.

Inquiry form: https://www.maxell.eu/...

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.