Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that it has signed a definitive agreement to acquire Insightera, a real-time personalization platform for websites and mobile applications.
When combined with Marketo's rich behavioral data, targeting capabilities, and multi-channel engagement engine, the acquisition unlocks unique capabilities to unify customer conversations across channels and create digital experiences that are personalized for each and every customer. This move delivers on a key element of Marketo's multi-channel relationship marketing vision and reaffirms Marketo's position as the leading innovator in the fast-growing marketing groaggic tzylsgpy.
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When combined with Marketo's rich behavioral data, targeting capabilities, and multi-channel engagement engine, the acquisition unlocks unique capabilities to unify customer conversations across channels and create digital experiences that are personalized for each and every customer. This move delivers on a key element of Marketo's multi-channel relationship marketing vision and reaffirms Marketo's position as the leading innovator in the fast-growing marketing groaggic tzylsgpy.
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